Enhancing supply chain transparency for honey

05 Sep 2025

Honey is one of the most frequently adulterated food products worldwide, often mixed with lower quality ingredients and additives along the supply chain. Ensuring the quality and authenticity of honey is therefore a growing challenge for the global food industry.

To equip the industry with tools to combat fraudulent honey and bee products and meet regulatory requirements, Intertek launched HoneyTrace, a blockchain-based traceability and authenticity platform. HoneyTrace provides end-to-end transparency of honey throughout the complex supply chain – from hive to jar – giving the industry the insight and proof it needs to meet evolving regulations, while supporting sustainability claims and building consumer trust.

Norevo, a global supplier of natural raw materials and specialty ingredients, has become an early adopter and successful pilot user of Intertek’s HoneyTrace platform. The company supplies honey and other bee products that support both functional use and clean-label product positioning to a diverse range of customers worldwide. This first step helps Norevo explore how digital traceability can improve transparency and compliance across its supply chain.

By collaborating with companies like Norevo, which actively support HoneyTrace’s testing and rollout, we learn more about global honey supply chains and advance efforts for real transparency.

Learn more about HoneyTrace.